Something to know about social media

You cannot effectively outsource customer relationships to an agency.

Research and intelligence, sure: that can be outsourced.

Creative? That too.

Implementing technologies and helping you with strategy? You bet.

Marketing, PR and advertising? Of course.

But the relationship part: Shaking hands, being there when customers ask your for help, participating in conversations, making them feel at home when they do business with you, none of these can be effectively outsourced. Not unless your agency partner embeds a team with you for a few months and you are both committed to a long term program, anyway.

Read the other 9 things you need to know here: The Brand Builder – Olivier Blanchard